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Engineering & Surface Analysis
What do you do when you are one of two leaders sharing a market and your key competitor brings on a new technology a year before you do? T/MIP’s unexpected answer: market research on the back of a bingo card! The result: a successful new product launch that swamped the competition 5:1
[Read more...]
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Optics & Photonics
A random, last minute question tucked into a market survey uncovered a HUGE unfulfilled market for a new radiometer. The product was so successful, beta testers wouldn't return their beta units!
[Read more...]
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| Clinical - Gel Electrophoresis Analytical Software
This technology was part of a suite of new software products from a company making the difficult transition from desktop publishing to scientific analysis! The result of the coordinated launches: Revenue rose 100% in Y1 and 60% per year for each of the next three years.
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| Spectroscopy - Sometimes "NO" is the right answer
Two weeks after we submitted the survey results on an advanced, high-tech product, our client called with "good news/bad news." The good news: they believed our results. The bad news: they had decided not to commercialize. Our response: "No, this is good news, good news. We just saved you $500,000!"
[Read more...]
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| Raman of CNT |
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Nanotechnology - Chemical fingerprinting at the nanoscale
[Coming soon]
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| Microarray readers |
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| Biotechnology - Microarray readers
[Coming Soon]
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